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	<title>Mangled Threads</title>
	<atom:link href="http://log.threadmangler.com/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://log.threadmangler.com</link>
	<description>an ego&#039;s playground</description>
	<lastBuildDate>Thu, 22 Jul 2010 18:48:10 +0000</lastBuildDate>
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		<title>Pro-tip: Subscriptions</title>
		<link>http://log.threadmangler.com/?p=7</link>
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		<pubDate>Thu, 22 Jul 2010 18:48:10 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Something New]]></category>
		<category><![CDATA[pro-tip]]></category>

		<guid isPermaLink="false">http://log.threadmangler.com/?p=7</guid>
		<description><![CDATA[Whenever there&#8217;s a site you want to use, but they have a monthly fee, try creating an account and not logging in for a while. Definitely don&#8217;t subscribe right away. Chances are, they will email you a discount code, especially if they&#8217;re a new site. This is not true of all paid subscription sites, but [...]]]></description>
			<content:encoded><![CDATA[<p>Whenever there&#8217;s a site you want to use, but they have a monthly fee, try creating an account and not logging in for a while. Definitely don&#8217;t subscribe right away. Chances are, they will email you a discount code, especially if they&#8217;re a new site. This is not true of all paid subscription sites, but it&#8217;s totally worth it when it works.</p>
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		<title>Trademarks</title>
		<link>http://log.threadmangler.com/?p=3</link>
		<comments>http://log.threadmangler.com/?p=3#comments</comments>
		<pubDate>Fri, 16 Jul 2010 04:03:53 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Something New]]></category>

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		<description><![CDATA[A simple Facebook update from a friend sparked an investigation this afternoon. She mentioned working at Brueggers, which reminded me of their square bagels. I call them squagels because it&#8217;s an obvious and fun portmanteau. Because it&#8217;s so obvious, I wondered why they call them &#8220;Softwiches&#8221; instead. Hence, the investigation. First I looked up the [...]]]></description>
			<content:encoded><![CDATA[<p>A simple Facebook update from a friend sparked an investigation this afternoon. She mentioned working at Brueggers, which reminded me of their square bagels. I call them <em>squagels</em> because it&#8217;s an obvious and fun portmanteau. Because it&#8217;s <em>so</em> obvious, I wondered why they call them &#8220;Softwiches&#8221; instead. Hence, the investigation. First I looked up the domain name because I thought it would make a sweet one. Unregistered! Good first step. Then, on a whim, I check uspto.gov, the Patent and Trademark Office. There, I find the word is a Registered Trademark. Awwww. But I notice there is a &#8220;Registrant&#8221; and an &#8220;Owner.&#8221; Huh? Further mysteries! It turns out that Cosí is the current Owner of the Trademark. But they were not the first to register it, <em>maybe</em>. I need someone more versed in Trademarks than I to determine that. It turns out Stu Lieberman and his wife wanted to run a bagel business in Florida by that name. Great idea! Except <strong>maybe</strong> Cosí had already been using that word. That&#8217;s the part I can&#8217;t figure out. It looks like the Liebermans never properly filed the paperwork. Can anyone help with this mystery?</p>
<p><a title="Trademarkia entry for Squagels" href="http://www.trademarkia.com/squagels-75596070.html" target="_blank">http://www.trademarkia.com/squagels-75596070.html</a></p>
<p><a title="USPTO" href="http://tmportal.uspto.gov/external/portal/tow?SRCH=Y&amp;isSubmitted=true&amp;details=&amp;SELECT=US+Serial+No&amp;TEXT=75596070#" target="_blank">http://tmportal.uspto.gov/external/portal/tow?SRCH=Y&amp;isSubmitted=true&amp;details=&amp;SELECT=US+Serial+No&amp;TEXT=75596070#</a></p>
<p>Curious about the Liebermans&#8217; business idea? Here&#8217;s their tagline for Squagels</p>
<blockquote><p>For a Square Meal Eat a Squagel</p>
<p>It won&#8217;t roll off your table!</p></blockquote>
<p>Interesting discovery along the way: if you file for a Trademark, lots of your personal info is fully searchable through the government. FYI.</p>
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